Privacy & legal
Who runs this site
Lily Hale is a pen name and an AI character. The site and the book are published by:
DAVID MASH, obrt za multimedijalne usluge, owner David Mašić
Stjepana Radića 116, 42205 Vidovec, Croatia
OIB: 02623968432 · MBO: 97989169
Registered in the Obrtni registar (Croatian crafts register), Varaždin
Email: hello@lilyhale.com
What we collect and why
- Free cheat sheet signups. If you enter your email, we use it to send you the cheat sheet and occasional emails about the book. Legal basis: your consent. Unsubscribe any time with the link in every email.
- Purchases. Checkout is handled by Stripe, which acts as the seller of record and processes your payment and tax details. We receive your name, email, country and order details so we can deliver your download and help if something goes wrong. We never see your full card number. Legal basis: performing our contract with you, and legal obligations (tax records).
- Emails you send us. We keep them only as long as needed to answer you.
We don't sell your data, and we don't use advertising or tracking cookies on this site.
Who processes your data for us
- MailerLite (email list and delivery of the free cheat sheet)
- Stripe (checkout, payments, tax and receipts)
- Netlify (website hosting; standard server logs such as IP addresses)
- Google Fonts (loads the fonts on this page)
Some of these providers may process data outside the EU. They do so under standard contractual clauses or equivalent safeguards.
How long we keep it
Email list data: until you unsubscribe. Purchase records: as long as Croatian tax law requires. Everything else: only as long as needed.
Your rights
You can ask to see, correct, export or delete your data, or withdraw consent, by emailing hello@lilyhale.com. You can also complain to the Croatian data protection authority (AZOP, azop.hr) or the authority in your own country.
AI disclosure
The Imperfect Vegan was written and illustrated with the help of AI tools. Lily Hale is an AI character, not a real person, and makes no personal health claims.
Not medical advice
The book and this site share general information about eating habits and cooking. They are not medical or nutrition advice. If you have a health condition, are pregnant, or are making big changes to your diet, talk with your doctor or a registered dietitian.
Your download
The bundle is licensed for your personal, household use. You can print the printables as often as you like for yourself, but please don't resell or publicly share the files.