The Identity Trap
Why "I am vegan" is the most fragile sentence in food, and what to say instead.
Sound familiar?
Eleven days in. Then the crackers.
You've been doing so well. No meat, no dairy, a jar of nutritional yeast you're still figuring out. Then on a tired Tuesday you grab a box of crackers, and later that night you look up one word on the ingredient list: casein. Milk protein.
Eleven days, gone. Well, I've already blown it. Pizza. Start again on Monday.
You didn't fail.
You just ate a cracker.
The problem was never the crackers. It was the all-or-nothing rule you were judging them by. The Imperfect Vegan swaps that rule for something you can actually keep: eat mostly plants, most of the time, and stop keeping score.
84%
of people who go vegetarian or vegan eventually quit. Not because they stopped caring, but because the system was built for failure. Source: Faunalytics study of current and former vegetarians and vegans
